Columbia - Warm Smarter
We set out to answer the burning question. How warm does Columbia Sportswear’s Omni-Heat technology really feel? Well, the answer is absurdly warm. Some say it feels like curling up to a cozy fire and others say it’s like downing a bowl of ghost pepper chili with hot sauce as a garnish. Omni-Heat feels like a little of all of the above, sealed into hundreds of tiny thermal dots.
This project snowballed from banners and social posts into the films you see above.
